Friday, May 07, 2021

"We have a terrific opportunity to bring in a lot of new members -- IF we do things right."

Membership Development

In our experience, membership growth is highly dependent on many factors, including the economy, the state of the industry or profession, and societal and governmental pressures, most of which are outside of the association's direct control.

But there are many steps an organization can take to maximize its growth potential, like quickly responding to requests for membership information, developing accurate lists of prospects, creating persuasive brochures, informational literature, and web sites, focusing efforts through strong membership campaigns, and more.

At Magellan, we have a membership manager on staff to assist you in all these things -- with one goal in mind: bringing in new members.


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